Sharing your Transformational Story with OPTAVIA on Social Media – Weight Loss and Health Claim Guidance - Hong Kong

We are thrilled to have you share your journey and what you have achieved as part of our OPTAVIA Community. You are a powerful living example of how OPTAVIA can help change lives and you are an inspiration to others. We are so excited for you to share your transformational story and watch it resonate with others. In order to prepare for your story to be shared, we want to give you some best practices that will help keep your story compliant, while sharing.

Of course, when sharing, keep in mind that it is important to be truthful and accurate about your story. In addition, there are 2 specific areas that we want to direct your attention to 1) weight-loss claims, and 2) health claims; for guidance on income and lifestyle claims, please reference the article on Sharing your Success with OPTAVIA on Social Media – Income Disclosure Guidance . As you tell your story, please abide by the below Dos and Don’ts in these 2 areas.


1. WEIGHT LOSS CLAIMS

✔ DO be truthful and accurate about your weight loss, your experience, and your story.

✔ DO talk about what dress size you have dropped to (if applicable).

✔ DO talk about how you feel about and your experience during your weight loss journey.

✔ When it comes to maintaining your weight, DO talk about healthy habits you learned from your Coach, for example:

  • “Once you lose the weight, your OPTAVIA Coach teaches you how to help keep it off.”
  • "Becoming an independent OPTAVIA Coach will not only enable you to help others on their optimal health journeys but will also help keep you accountable in maintaining your own healthy lifestyle.”
    • As will be discussed under the “Don’ts” section, please DON’T mention keeping your weight off for any specific period of time.

✔ DO use the appropriate weight loss disclaimer when sharing your weight loss testimonial (this includes any “after” photos, “sugar shots” or just sharing your weight loss in general), for example: 

  • When only weight loss is mentioned, with no time frame (i.e., “I lost 25kg on the Optimal Weight 5&1 Plan® .”), choose one of the following disclaimers:
    • Average weight loss on the Optimal Weight 5 & 1 Plan® is 12 pounds (5.4kg); 
    • Average weight loss on the Optimal Weight 5 & 1 Plan® is 12 pounds (5.4kg). Average fat loss is 10 pounds (4.5kg); or
    • In a clinical study, the group on the Optimal Weight 5 & 1 Plan® lost 10x more weight than the self-directed group. Average weight loss on the Optimal Weight 5 & 1 Plan is 12 pounds (5.4kg).
  • When weight loss is mentioned, along with a time frame (i.e., “I lost 25 kg in 4 months on the Optimal Weight 5&1 Plan®”), use only the following disclaimer:
    • Average weight loss on the Optimal Weight 5 & 1 Plan® is 12 pounds (5.4kg). Clients are in weight loss, on average, for 12 weeks.
  • If planning to share the inches you lost around your waist, DO use the following disclaimer: 
    • “Average decrease in waist circumference on the Optimal Weight 5 & 1 Plan® is 2 inches (5.08cm).”
      • Please note, if your story includes weight loss AND inches lost around your waist, you must use the appropriate weight loss disclaimer (e.g., “Average weight loss on the Optimal Weight 5 & 1 Plan® is 12 pounds (5.4kg).”), in addition to the following disclaimer that relates to the inches lost around your waist (e.g., “Average decrease in waist circumference on the Optimal Weight 5 & 1 Plan® is 2 inches (5.08cm).”).

✖ DON’T mention total body inches lost (e.g., “I lost 100 cm around my body!”) or any other inches lost on the body (e.g., “I lost 15 cm on my thighs.”); currently, we can only support claims of inches lost around the waist, which requires the use of the following disclaimer, “Average decrease in waist circumference on the Optimal Weight 5 & 1 Plan® is 2 inches (5.08cm).”

✖ DON’T mention weight-loss claims or guarantees, for example, “Lose 9 kg!” or “Lose up to 9kg!” or “You can lose 9kg).”  

✖ DON’T include specific time frames when referring to being able to maintain your weight loss. We are unfortunately unable to support claims of weight maintenance for any specific period of time. For example, “I’ve kept my weight off for five years!”, “23kg lost for good!”, and “11kg lost forever!”

✖ DON’T mention weight loss on any plan other than the Optimal Weight 5 & 1 Plan®. Weight loss can only be discussed in association with the Optimal Weight 5 & 1 Plan, as that is the only plan that we have clinical studies to support weight loss. If you would like to share your success with OPTAVIA outside of the 5 & 1 Plan (e.g., 4, 2 & 1, 3 & 3, etc.), please only speak about your experience being on these Plans in general. Please DON’T mention weight loss or achieving a healthy weight on these other Plans.


2. HEALTH CLAIMS

✔ DO talk generally about the Habits of Health® and how they helped you get healthy.

✖ DON’T talk about OPTAVIA or our products/programs (including the Habits of Health) curing, preventing, or treating any diseases. For example, “I no longer have sleep apnea!” “I’m no longer diabetic.”, “I don’t have to use a CPAP anymore.”, “I no longer have joint pain.” etc., or “OPTAVIA saved my life.”

✖ DON’T talk about any improvements to health claims (e.g., any health improvements to type 2 diabetes, high blood pressure or high cholesterol, etc.) from losing weight with OPTAVIA. While certain health claims may be discussed in other markets like the United States, these types of health claims are NOT permitted in the Hong Kong market. 

✖ DON’T mention medication elimination or reduction, for example, “Since my parents lost weight with OPTAVIA, they are off all meds!”


Finally, be sure to contact the OPTAVIA Compliance Team, HKCompliance@OPTAVIA.com if you have any questions or concerns.